Type keywords such as “title tag,” “meta description,” or “H1 tag” into the search bar to filter and display only the relevant results. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.
Without that baseline, it’s unlikely your content will appear in AI Overviews or be referenced by generative engines. This helps you focus your energy on unclaimed opportunities where you’re already in the top 10, but not cited in the AI Overview summary. ChatGPT’s recently released o3 model is trained to “think” before generating answers, and it will show searchers what it’s thinking as it processes their query. Perplexity is one of the few platforms that shows you what it’s doing under the hood. It runs multiple web searches in the background and cites sources directly in the output, making it easier to understand how information is gathered and used to form a final answer. While GEO builds on top of your existing SEO strategy, the signals you’re optimizing for and how you measure success are different.
Include Internal Links
Since website SEO improves the user experience, it can also lead to better engagement and conversion rates, plus increased traffic from other sources—not just search engines. If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you.
Choose a High-Value Keyword
WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform. Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page. As the premier search engine, it’s no surprise that Google offers a masterful tool to support SEO strategies. Google Search Console lets you directly request URL indexing, receive notifications about site problems, and gain suggestions for optimization — all for free. Our FAQFox tool can help generate topic ideas by crawling other websites and creating a list of things your audience is talking about online.
It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. You need to target the right keywords to ensure your website appears at the top of relevant search results. Keyword research is SEO Anomaly the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. Ideally, it’s best to do your keyword research before you start writing content.
So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy. This will show you the websites linking to one or more of your competitors’ homepages, but not to yours. Look through the list to find sites that are niche and local directories. Local citations are mentions of your business’s name, address, and phone number (NAP) online. In all, 7% of SEOs think these citations are the most important ranking factor. The easiest way to begin boosting your local rankings is to claim and optimize your Google Business Profile (GBP).
Before we dive into how to do SEO, it’s worth taking a minute to understand how to track and measure SEO performance. This is never easy, and what we’ll cover here is a very high-level overview. If you can’t find it there, check site.com/robots.txt where it’s usually listed. If you’re setting up a new site, go with the clearest and most descriptive structure.
- In this guide, you’ll learn the essentials of each area, plus how to explore them further when you’re ready.
- When you put it all together, SEO can greatly boost your company’s online presence and lead to an increase in conversions.
- The higher your pages appear in search results, the greater the chance they are discovered and clicked on.
- Because AI models value research content so highly, they often surface these types of citations above more conventional brand messaging.
Programmatic SEO is a tactic where you create keyword-focused pages in an automated way. PAA is a Google SERP feature that shows searchers additional questions related to their original search query. And SEOs need to tweak their techniques to take advantage of as many SERP features (special results that aren’t just the standard blue links) as possible. The search engine results pages (SERPs) go way beyond traditional results. Then, use our Keyword Magic Tool to connect topics to keywords.
Copy.ai is primarily a content creation tool, but its real strength lies in its capacity for overall content workflow automation. It can automate a variety of different content-related tasks to save you a ton of time. That’s an invaluable resource given how much SEO is shifting in response to AI.
It is therefore critical that you try to include your most important keywords in your title tag. You may think the best route is to optimize your homepage for the keyword “flower shop.” While this may be a fruitful choice, it shouldn’t be the only word that you focus on. Instead, think of the various topics that you specialize in and that someone searching to buy flowers will want to know. Consider subjects like flower delivery, flower freshness or types of flowers. Including information about these topics will ultimately make your site a better resource for someone who wants to buy flowers. By providing a better user experience, you are also signaling to Google that your pages are strong contenders for anyone searching for a complete flower solution.